We will be teaching you how to create a marketing technology blueprint that will ensure you are using the right products, both for your budget and your goals. Do you want to start generating leads for your business online, but arent sure how to get started Or maybe youre confused. We’ll be “going under the hood” to gain an understanding of the various tools that are powering today’s modern marketing and advertising efforts. In this introductory session, we will be covering the modern digital landscape and discussing the rapidly changing face of digital marketing and advertising.Īdditionally, we will be addressing the fact that it’s simply no longer possible to gain consumer attention, engage your customer base, and compete at scale without the use of marketing technology to create and disseminate your message. On top of this, consumer expectations of your marketing and advertising are higher than they’ve ever been. In today’s always-on, digital and mobile society, breaking through the noise to modern consumers is more difficult than it’s ever been.
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